2022 Cleveland Browns | Waiting For Next Year

When Will The NFL Sell Ads For Game Jerseys?

As Mark Cuban said of the NFL 10 years ago, pigs get fat and hogs get slaughtered. Still, the NFL has resisted the selling of game-jersey ads for products like, for example, slaughtered hogs ground into pinkish tubes and served on a bun.

Fourteen years after the NFL gave the green light to sponsor patches on practice jerseys, the NFL has not crossed the ad-revenue Rubicon of putting product patches on jerseys.

Of course, there are already three ads on every jersey. One, the Nike logo. Two, any team logos. Three, the NFL shield. But those are organic, not a right-turn of Eat at Joe's or whatever a team could sell for that space.

Terry Lefton of Sports Business Journal explored the dynamic in a Wednesday newsletter. Other leagues have warmed to the idea of putting ads on game uniforms, and Lefton estimates that the NFL could generate four or five times the amount that the lesser sports realize.

An unnamed long-time NFL team president predicted it won't happen on the current Commissioner's watch.

"You tell me the year Roger Goodell's contract ends and that's the year ad patches will be allowed in this league," the source told Lefton. "So, not never, but close to that. The bigger question is when and if this does happen, will it be a league asset or a team asset?"

Lefton suggests that the change wouldn't happen under the current TV deals, since broadcasters would bristle at the images they purchase being infiltrated by companies that perhaps don't sponsor the network televising a game. And while Lefton notes that the current deals run through 2033, the owners have the ability to pull the plug before the end of the decade.

Whenever it happens, the teams and the leagues and the broadcast partners will want a taste. I've long believed that the NFL could put a green-screen decal on every helmet, allowing a rotation of product logos to be superimposed within the TV broadcasts. That would presumably be money the networks keep, with the ability to sell the ad inventory making the broadcast rights even more valuable.

Every year, it's a lost revenue opportunity for the NFL. The league surely wishes it had embraced sponsors from the get go, making the presence of names and logos as natural as it is for sports like auto racing.

It seems inevitable. Just like the arrival of naming-rights deals for stadiums, fans would react to ads on game uniforms by huffing and puffing — and ultimately not blowing down their own house of football enjoyment.

Fans Can Cry (with Joy) In Bye Dan Beer To Celebrate Impending Commanders Sale

Not only is Dan Snyder on his way out as owner of the Washington Commanders but also he has been canned.

In fact, creators of the "Bye Dan" beer celebrating his departure cannot keep cans of that craft brew in stock.

"We're up to almost 2,000 individual orders and we're still getting calls for it every day," said Chris Burns, owner of Old Ox Brewery of Ashburn, Va., located less than a mile from Commanders headquarters.

"I've had people crying on the phone just because they're so happy that he's going to be gone."

On March 28, a group led by Josh Harris that includes Magic Johnson submitted their fully financed offer to buy the Washington franchise with reports the bid had met Snyder's asking price.

On May 12, the Harris group came to terms on a deal with Snyder and his family for a record $6.05 billion.

That will be the highest purchase price for a North American professional sports franchise, surpassing the $4.55 billion Walmart heir Robert Walton paid to buy the Denver Broncos last year.

Owners convened in Minnesota this week for their spring meetings. Although the pending sale of the Commanders remained a talking point, no vote was taken before the meetings closed Wednesday.

The league's preference is to have the deal approved before the regular season, according to Indianapolis Colts owner Jim Irsay, a member of the league finance committee. It takes a three-fourths majority (24 of 32 owners) to approve a team sale.

"There's certain criteria that has to be met, and that's just the way it is," Irsay said during the meetings. "It's not there yet, but it doesn't mean that it can't get there. It's complicated. Put it that way. I could explain it to you, and it wouldn't tell you anything."

Neither Snyder nor his wife, Tanya, came to Minnesota for the meetings. Many Commanders fans would be happy to never see them again.

Owners of sports franchises are frequently derided, particularly when those teams are so unsuccessful on the field, but Snyder is a special case. Not only was he the worst owner in NFL history, but also possibly the worst in any sport.

Dan and Tanya Snyder, co-owner and co-CEOs of the Washington Commanders, pose in team jackets. After years of scrutiny, they sold the NFL team.

(Patrick Semansky / Associated Press)

First, the futility on the field. From 1969 to 1998, the Washington Redskins — as they were previously known — appeared in five Super Bowls, won three, and had just seven losing seasons.

In the 24 years Snyder owned the team, Washington had twice as many losing seasons, had two one-and-done playoff appearances, cycled through 10 head coaches and compiled a record of 164-220-2.

The season-ticket wait list, which the club once boasted to be 200,000 names long, winnowed to nothing. The seating capacity at FedExField was reduced from more than 90,000 to just more than 62,000, as some seats were removed and others were tarped.

That's not to say the franchise lost value. On that front, Snyder was tremendously successful. He purchased the team in 1999 for $800 million and the sale price will be nearly eight times that.

His boorish and bullying behavior, however, and the atmosphere it created led charges of sexual harassment and financial improprieties, triggering investigations by Congress, the NFL and multiple state attorneys general.

Snyder largely has been in the background for the last two years. In July 2021, as a result of the NFL's investigation into the toxic culture of the franchise, the league fined the Commanders $10 million and announced that Snyder's wife would take over day-to-day duties of running the club for an unspecified period.

Although it's highly unusual for NFL team owners to level public criticism of each other, Irsay did so last fall when referencing a league-commissioned investigation of the workplace culture Snyder created.

"I'm not sure how that report's going to come out," Irsay told the Washington Post in October. "But what already has come out is extremely disturbing, and I disagree with the process. And I most likely disagree that we haven't discussed something more severe such as him being removed as owner. As I said, it's not something that I'm saying we should do. I'm saying it's something that has to be given serious consideration."

Chris Burns, owner of Old Ox Brewery of Ashburn, Va., created Bye Dan beer, a sendoff to Washington Commanders owner Dan Snyder.

(Courtesy of Chris Burns)

"You're seeing fans that have been kind of ashamed of their fandom reemerging. Not that they weren't fans, just that they were ashamed to admit it."

— Chris Burns, owner of Old Ox Brewery of Ashburn, Va. And a Commanders fan

Snyder, then a 34-year-old marketing executive, glided through the approval process with a 31-0 vote of owners when he bought the team. He called the purchase "the most wonderful thing that's ever happened to me. I'm a fan, a huge fan. It's that simple."

Early in his tenure, there were indications of Snyder's outsized ego. He was known to drop into Redskins practices via helicopter.

"We're out at Redskins Park one day and one of the PR guys comes in and says, `We'd just like you to know that if you're going to talk to Mr. Snyder, please don't call him Dan. Call him Mr. Snyder,' " recalled Len Shapiro, longtime NFL writer for the Washington Post. "I said to myself, `Well, he'll be Dan in my book until the day I die.' That was the first hint that, uh oh, this is going to be a little different with this guy."

Different it was. Washington was the first NFL team to charge fans to view training camp, was caught selling stale peanuts to fans — the bags were from an airline that had gone under a year earlier — and serving expired beer that was months past its "freshness date."

Meanwhile, Snyder was meddlesome with his coaches. In John Feinstein's book, "Next Man Up," he describes a couple of interactions in 1999 between Snyder and Washington defensive coordinator Mike Nolan.

Believing the team was too plain and predictable on defense, the first-year owner had a gallon of 31 Flavors ice cream left on Nolan's desk with a note that read, "This is what I like. Not vanilla."

Nolan was good humored about it, sending back a note reading, "Thanks for the ice cream. My kids enjoyed it."

But the coach wasn't as pleased later that season after a loss to Dallas when he returned to his office and found three soupy canisters of melted ice cream on his desk and a note that said, "I wasn't joking. I do not like vanilla."

That is only a sampling of the Snyder stories, the most insidious of which bubbled to the surface in 2018 when the New York Times detailed a 2013 trip to Costa Rica that Washington cheerleaders took for a photo shoot.

According to the newspaper, some of the cheerleaders said they were required to pose topless and that the photo sessions were observed by an all-male contingent of sponsors and FedExField suite holders. One evening, the squad's director allegedly told nine of the 36 cheerleaders they had been selected by the sponsors to be their personal escorts to a nightclub.

Two years later, the Washington Post released a report in which 15 women alleged they were sexually harassed and verbally abused by former team employees. The club announced it had hired attorney Beth Wilkinson to "conduct a thorough independent review of this entire matter and help the team set new employee standards for the future." The NFL took over the investigation in August, 2020.

The year-long Wilkinson investigation led to the $10 million fine and to Snyder handing over operations to his wife, but did not include public release of a written report.

In a written statement, Snyder said: "It is now clear that the culture was not what it should be, but I did not realize the extent of the problems, or my role in allowing that culture to develop and continue. I know that as the owner, I am ultimately responsible for the workplace."

In 2022, more allegations surfaced against Snyder, including former Washington employee Jason Friedman testifying before the House Oversight Committee about alleged financial improprieties, including the franchise withholding ticket revenue that was supposed to be shared with other teams. The club staunchly denied doing so.

Seven months later, the Snyders announced they had hired Bank of America Securities to consider "potential transactions" for selling the team.

The prospect of a sale set the stage for "Bye Dan" beer, the first 300-case batch of which sold out in little more than an hour. Since, the brewery has taken online orders for two much larger batches.

The orders have come from all over the country — including one fan who plans to fly from Wyoming to pick up his beer — and include some from former Washington players. The can features a cartoon hog waving so long, and touts an IPA that "Tastes like 23 years of bitterness!"

"You're seeing fans that have been kind of ashamed of their fandom reemerging," Burns said. "Not that they weren't fans, just that they were ashamed to admit it. You're seeing more jerseys on the streets now. You're hearing people talk about the team who haven't talked about the team in years.

"It's a reawakening."

Jets Fans Show Major Support For Their New QB

© Brad Penner-USA TODAY Sports New York Jets quarterback Aaron Rodgers

The New York Jets fan base has come alive after the Aaron Rodgers trade this offseason, and it's paying off for the four-time MVP in a way he hasn't seen in a long time. The Jets market opened up an avenue to Rodgers he didn't have with the Green Bay Packers: more than 8 million potential customers who live in New York City.

According to NFL Shop, Rodgers' No. 8 Jets jersey was the highest-selling NFL jersey for the month of April. He beat out Super Bowl-dueling quarterbacks Jalen Hurts and Patrick Mahomes, who were second and third, respectively. Rodgers' friend Odell Beckham Jr. And Josh Allen rounded out the top five in NFL work uniform sales. Rodgers' successor in Green Bay, Jordan Love, was the seventh-highest in jersey sales last month. 

Rodgers wanted to move on from the Packers this season as the team turned to Love. He said he chose the Jets because he thought the team could win a Super Bowl. The resulting move into a major market won't be a lousy cash grab for the 38-year-old athlete not far off from retirement. Rodgers will have a chance to increase his merchandise sales in a new city–the largest in the U.S. 

Rodgers crushed jersey sales in 2011 after the Packers won the Super Bowl, but the Packers faithful hadn't been giving him as much love in recent seasons. Rodgers didn't crack the top 10 in jersey sales last season. Of course, many fans keep their jerseys for a few seasons, but still, not in the top 10 Green Bay?

Chicago Bears quarterback Justin Fields was the top jersey sale for the state of Wisconsin in February.

Now Rodgers is cashing in on his incredible three-year contract and will earn a boost of jersey sales he wouldn't have made staying with the Packers. 

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Related slideshow: The biggest quarterback trades in NFL history (Provided by Yardbarker)

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