Glam makeup and dressing up are back – and that's benefiting retailers like Macy's and Ulta - CNBC
In this article GPS ULTA URBN JWN M A Nordstrom employee fixes a floral dress on a mannequin in one of the retailer's department stores. Ben Nelms | Bloomberg | Getty Images Out with sweatpants, in with blazers, lipstick and eye-popping prints on dresses. Americans are sprucing up their wardrobes and spending more on dressier clothing, makeup and accessories as they start going out more and venturing back to offices. The trend is particularly pronounced among higher-income shoppers who are eager to splurge on such items again, even amid soaring inflation and an uncertain economy, analysts and company executives say. "The masks are coming off," said Macy's Chief Executive Officer Jeff Gennette after the company boosted its profit outlook and stood by its sales guidance for the year on Thursday. The sentiment was echoed by a string of other retailers reporting quarterly results this week, including makeup-and-beauty products chain Ulta Beauty and Anthropologie-parent co...